Virtually no business exists without a website today. Your escort business should have a website up and running too. Nowadays it doesn’t take a lot to create your own website. There are many escort web design companies that can build you a website in very little time. It is important to maintain control of that website, register the domain yourself for example. You also need a very good admin panel to add/edit content throughout the website. You want to be able to administer every part of the website without the need to get the web company involved.
You need to invest some quality time into deciding what your website will look like. It is going to be the frontend to your business. It is going to generate revenue for you. You can definitely invest some good time and money into the website. It will ultimately make your business lucrative. It is true that if you are running your business the right way, you will eventually become rich. A good, well thought out website will help you get there faster.
If you are not a design ninja, hire a decent web designer to create a few mock ups for you and then choose one you like. Like everything else about this industry, your website should look professional. Don’t just create a website that looks like it was put together by a student. How you spice up your website to make it attractive to potential clients is entirely up to you. Having a good designer should make this process fun and easy.
On your website, explicitly state your services. Let clients know what you offer and what you don’t. If you want, also set up a section called “Employment” on the website. This can be a source of new recruits for your services. When you are starting a new business, you need more escorts. Again, if you want to attract more escorts to work for you, your website better look professional.
Setting up your website alone isn’t enough to get you more clients. Hundreds of escort services in the UK have their own websites. How are people going to find you? You should optimize your website for search engines. SEO is a really important part of your escort business that many will ignore.
Many people, who have set up an escort service with their own website, don’t know what they have done wrong not to gain clients. When people search for escort services in the UK, they need see your website among top listings on the results page.
If that happens, your website traffic grows ten-fold and your clientele will grow rapidly. Eventually your website becomes more and more popular, and this will greatly reflect on your bookings. This is how you start making money.
Do this yourself to start off with. Buy a book on SEO, make sure it’s a current book as the guidelines change quite often. The search engines are looking for certain criteria when ranking your website and there are two main areas you need to concentrate on. On-site SEO which is optimizing and improving your own website and Off-site SEO which all about gaining popularity.
On-site SEO is how search engines perceive your website. Search engines are looking for well written informative sites. The more relevevent the content the more value you add to a clients search. You’ve probably seen escort agency websites that have tons of articles about locations and different types of escorts. All this information looks useless but it’s actually making the website look bigger and in turn favoured by the search engines. Google states that “Content is King”. There are also other factors to on-site SEO such as meta tags and meta titles, website navigation and more.
Off-site SEO is the process of building popularity through other websites linking to you. Search engines like Google want to see how popular you are and a part of the ranking procedure is seeing just how many websites talk about your agency. The best way to get link backs is to write articles and blogs and submit them to other websites, this is very much like PR. The link back to your website is very important but at the same time articles and blogs need to be well written. Note, it’s not just good enough to have banners and links plastered all over the internet. Some SEO companies will try to sell you bulk link packages these are no good and can in some cases actaully harm your websites ranking. Quality articles and blogs are what you want to do. You also need to take part in forum discussions. Forum posts with link backs can also have a very positive effect as it shows the search engines you are driving your business forward.